Tuesday, September 21, 2004

Only with the Democratic plan...

...will we have a better life.

So goes the last line of the New Democratic Network's ads, which are aired in Florida and target Hispanics. You might want to watch their Spanish ad about the minimum wage before you see the English one. Excellent stuff.

Update with spoiler (read only after you've seen the ad): There is a whole lot I like about this ad. It has a simple but powerful plot twist, it makes you feel the travails of a minimum-wage worker no matter how much money you make, and in endorsing the Democrats in general, it promises to help a whole bunch of Democratic candidates of the present and future. The beginning -- a man and a woman seemingly about to go to bed -- makes you wonder if something sexy is going to happen, which draws your attention. And then you see that nothing like that can happen, since the guy has to go off and work his second job. The plight of poor people is made sexually tangible. Wow.

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